First Exercise – Chapter 7 – List the keys to

 

 

First Exercise – Chapter 7 – List the keys to using return on investment (ROI) successfully in the pursuit of profit and channel effectiveness. 

Second Exercise – Chapter 8 – How do you position a product or service so that it is differentiated from products or services of competitors. 

Third Exercise – Describe the role and importance of creativity in your personal life. Give examples of how you approach the challenges and goals in your life creatively. 

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