One of the biggest current trends in marketing communications and

One of the biggest current trends in marketing communications and promotion is the expansion of marketing opportunities through huge platforms like Amazon, Facebook and Instagram.  If you were advising a small retail business here in Denton with a small Facebook and Instagram presence, how would you advise them to expand into other venues like Amazon?  What would be the pros and cons of this kind of marketing strategy for a very small company? 

Provide at least two recommendations for this small company-what should they do if they want to attract more customers like you?  Where do you most frequently see promotions that you like and respond to?

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