Help me with the Highlighted part. Costco Positioning: How is

Help me with the Highlighted part.

Costco Positioning: 

How is the brand positioned?  [If you can’t locate an explicit positioning statement in the materials you access, write one based on what you have found.  Use the format presented in the Positioning lecture.]

Should address these questions:

– Who is targeted for brand use

– What goal does the brand help the consumer to achieve?

– Why Should the brand be chosen over competitors?

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