A description of your selected company/brand The core products/services they offer A brief history Key current competitors A SWOT (strengths, weaknesses, threats & opportunities) analysis For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale Segmentation approach and rationale e.g., Demographic, geodemographic, behavioral, psychographic, etc. Target market(s) description Positioning statement Marketing mix details Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Success metrics Discuss at least 3 metrics you might analyze to evaluate the success of your plan. International considerations Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market. Conclusion Summarize your plan and why it deserves to be funded
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